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Sales interview questions (2026)
Sales interviews in the UK cover 9 roles on this site, from account executive to telesales agent. Below: how these interviews are run in 2026, the questions asked across the whole sector, and a page of real questions for each role.
How Sales interviews are run in 2026
- Role-plays are standard at second stage: a mock discovery call, a pitch exercise or a live objection to handle. You're being scored on questions asked and next steps agreed, not slickness.
- Numbers fluency is assumed from the first call — expect to state your target, attainment, average deal size and sales cycle without hesitation.
- AI comes up twice: how you use it for research and outreach, and increasingly as the medium — some employers run role-plays against AI buyer personas before a human ever sees you.
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Questions asked across Sales
Walk me through your numbers in your last role — target, attainment, average deal size.
Know your figures cold and say them plainly: quota, % attainment, deal size, cycle length. Hesitation here costs more than a modest number does.
Role-play: sell me this pen — or a product you know well.
Don't pitch features. Ask two or three questions about my needs first, then sell to what I told you. Close by asking for something specific.
Role-play: I'm a prospect who's agreed to a 15-minute call. Run your discovery.
Spend most of the time asking open questions and listening. Dig into pain, impact and timeline, summarise back, then agree a concrete next step.
Tell me about the toughest deal you've ever won. Why did you win it?
Pick a deal with real obstacles — a rival, a blocker, a stall — and show the specific moves that turned it. End with the number.
Tell me about an important deal you lost. What would you do differently now?
Name the honest reason you lost — missed a stakeholder, mispriced, slow — and the change you made to your process afterwards.
Sales means hearing no most days. How do you handle constant rejection?
Give your actual mechanism — resetting between calls, tracking activity not just outcomes, reviewing lost deals weekly — not just 'I'm resilient'.
Questions for each role
- Account Executive interview questions
- Account Manager interview questions
- Business Development Manager interview questions
- Customer Success Manager interview questions
- Field Sales Representative interview questions
- Sales Development Representative interview questions
- Sales Executive interview questions
- Sales Manager interview questions
- Telesales Agent interview questions